The Course

Sales Mastery (SMF)

$249


Course Options

Online, Workshop


Locations

Online, Workshop

Enrol Now Contact Us
Course Certificate: SMF

Most personal trainers don’t fail because they don’t know the technical side of their job. Most of them fail because they don’t understand the true nature of what it means to run a business.


To be successful a business needs customers, but how do you separate yourself from the thousands of others in the marketplace? How do you communicate with a prospect? What you should charge? How many clients you need? How do you keep records?



Our Sales Mastery course teaches you everything you need to know and a whole lot more you didn’t even realise existed!!!


Here are 3 ways this course will BUILD (and could even SAVE) your business:


  1. Identify how much you want to earn and the real value of each customer!
  2. Learn how to identify and target a market that’s a perfect fit for you!
  3. Learn communication styles and how to apply them so that you say the right thing in the right way to the right person every time.


And here’s 3 ways you can make changes to your business tomorrow, to generate more income:


  1. Learn the 80:20 rule of business – work smarter, not just harder.
  2. Learn about yourself! If you don’t truly understand who you are, how you communicate and what you want from your business, it’s impossible to tell someone else why they should trust you with their body!
  3. Have fun! We are privileged to be in an industry where our job is to help people feel better about themselves – that deserves to celebrated every day with a smile on our faces…
  • How much does this course cost?

    To make your business the best it can be and learn everything you need to grow and maintain a successful business costs $150 online or $249 for our 1-day workshop.

  • Who is this course for?

    Anyone who runs a fitness business! The principles and strategies in this course have been designed with over 20 years of experience in the fitness industry. If you’re not implementing these strategies and principles in your business, there’s a good chance you might not have one in 2 years!

  • What will I learn in this course?

    Fundamental business and marketing strategy.

  • What are the schedules for this course?

    You can choose to do this course online and the theory modules can be accessed on our world class eLearning platform. For 1-day workshop attendees, check the dropdown above for dates and locations.

  • What are the payment options for this course?

    We want you to choose the right study method for you. The information below explains the how the different study methods work.

    Online – You will be granted access to all the theory modules online but will need to find a mentor/supervisor to sign off your observations. Mentor’s need to have held a Certificate IV in fitness (or equivalent or higher) for at least two years and be registered with Fitness Australia. You will be given 12 months to complete this course.


    Online with mentor – You will be granted access to all theory modules online and will be given the opportunity to pair with a mentor at one of our sites local to you. You will be given 12 months to complete this course.


    Blended Learning – You will be granted access to all theory modules online and will have 1 x 2hr face to face lecture each week for the duration of the course along with 5 practical days of observations and implementations. The course typically takes 16 weeks to complete.

NATIONAL FITNESS EDUCATION & ATHLETIC PREPARATION COACHING

National Training Courses

Obtain nationally accredited qualifications in the fitness industry.

Continuing Education Credits

Advance your career by improving your existing skills, or developing new ones.

Follow our Blogs

By Jim Stubbs 08 May, 2024
Unlocking the Power of Resistance Training: Understanding the Strength Training Pyramid In the vast world of fitness, resistance training stands out as a cornerstone for achieving various fitness goals, from building strength and muscle mass to enhancing power and overall physical performance. At the core of effective resistance training lies the understanding of the strength training hierarchy pyramid, a fundamental concept that guides the structuring of workouts based on specific goals and desired outcomes. Resistance Training Hierarchy Imagine a pyramid, with its base representing the foundational aspects of fitness, such as endurance and general physical preparation, and its peak symbolising the pinnacle of performance – power. This hierarchical structure serves as a roadmap for designing training programs tailored to individual needs and objectives. Endurance and General Physical Preparation At the base of the pyramid lies endurance and general physical preparation. This level focuses on developing muscular endurance and overall conditioning. Workouts typically involve light loads, high repetitions (15-20 reps), and short rest periods (20-30 seconds). The emphasis here is on building stamina and laying a solid foundation for more advanced training phases. Hypertrophy Moving up the pyramid, we encounter hypertrophy training, aimed at increasing muscle size and volume. Moderate loads (70-80% 1RM) are utilised for moderate repetitions (8-12 reps) across 3-5 sets. Rest intervals range from 30 to 90 seconds. Hypertrophy training induces muscle growth through metabolic stress and mechanical tension, leading to noticeable gains in muscle size and definition. Strength Ascending further, we reach the strength phase, characterised by heavy loads (80-100% 1RM) and low to moderate repetitions (1-6 reps). Rest intervals are longer, typically lasting 2-5 minutes between sets. Strength training focuses on improving maximal strength, enhancing neuromuscular efficiency, and increasing muscle fibre recruitment. Power At the apex of the pyramid sits power training, which targets explosive strength and athletic performance. Workouts involve moderate to heavy loads (75-100% 1RM) for low to moderate repetitions (1-5 reps) across 3-5 sets. Rest periods are shorter compared to strength training, ranging from 2 to 3 minutes. Power training enhances the ability to generate force rapidly, translating into improved speed, agility, and power output. It's a continuum While the set and rep protocols outlined above provide a structured framework, it's essential to recognise that they are not set in stone. Individual factors such as age, body type, training history, and biomechanics play significant roles in determining optimal training parameters. Moreover, progression in resistance training is rarely linear, with individuals experiencing fluctuations in performance from day to day and week to week. Preparing for periods of slower progress is just as crucial as celebrating milestones. We are Built to be Lazy! Understanding that the body's default mode is to conserve energy underscores the importance of pushing beyond comfort zones and working close to muscular failure. Progressive overload – the gradual increase in training stimulus – is key to driving adaptations and achieving long-term results. Take Home Message The journey of resistance training is a dynamic and personalised process. It requires diligence, consistency, and an open-minded approach to experimentation and adaptation. Remember, what works for one person may not necessarily work for another. The key is to stay committed, make sure your clients listen to their body, and embrace the journey of self-improvement. W hether you have a seasoned athlete or a fitness enthusiast embarking on a new journey, remember to train smart, stay patient, and above all, enjoy the process of helping them become the best version of themselves! Visit AFHP.com.au to learn more about our courses!
By Jim Stubbs 28 Mar, 2024
It's easy to fall into the trap of assuming that the best personal trainers are the ones who could grace the cover of a fitness magazine. But we’d like to challenge that notion. What truly makes a personal trainer exceptional?
A shirtless man is squatting on a barbell in a black and white photo.
By Jim Stubbs 18 Mar, 2024
When we talk about fitness goals, the term ‘body composition’ often arises, sometimes interchangeably with ‘losing weight.’ However, as fitness professionals, we understand that body composition encompasses far more than a number on a scale. It refers to the ratio of various components within the body, including water, muscle, fat, tissue, and bone. Defining this term is crucial because it guides our approach to exercise training and nutrition, ensuring that we tailor programs to meet our clients' specific needs and goals.
Show More
Share by: